ITS latest advertisement claims it has nothing to hide.

The Air New Zealand’s (ANZ) advertisement says: ‘At Air New Zealand our fares have nothing to hide, which is why the price you pay includes everything upfront.’

And the cabin crew highlighted this point by wearing nothing more than body paint in its new media campaign.

According to couriermail.com.au, more than 90 of the airline’s employees are featured in the cheeky campaign, with eight donning only body paint.

The airline’s chief executive, Mr Rob Fyfe, also took part in the ad, and was crowned New Zealand’s sexiest businessman.

In the ad, which was shown in New Zealand last Monday, passengers are shown smiling knowingly and looking shocked at the body-painted staff.

In the background, a song titled ‘Under my skin’ by New Zealand singer Gin Wigmore, plays.

In one scene, a female passenger said to her companion as two body-painted crew members walk past: ‘I do love a man in uniform.’

Sensitive body parts are creatively covered by beverage carts and luggage.

One of the body-painted crew members said she felt ‘naked’ when doing the advertisement, while another said it was ‘the most extreme thing’ she had ever done.

The advertisement aims to show that the airline’s fares do not have hidden fees for things such as in-flight drinks or for checking in.